What is this tool?
Calculate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for your startup.
Our free Market Size Calculator is designed to help founders and vibe coders make data-driven decisions. By understanding this metric, you can better architect your business model and ensure long-term sustainability.
How It Works
The Formula: TAM = Total Market Demand | SAM = TAM x Serviceable % | SOM = SAM x Obtainable %
To use this tool, you'll need:
- Total Addressable Market - TAM ($)
- % of TAM You Can Serve (SAM %)
- % of SAM You Can Capture (SOM %)
Why It Matters for Your Startup
TAM/SAM/SOM helps investors understand your opportunity size and helps you set realistic growth targets. Focus on SOM for realistic near-term projections.
Frequently Asked Questions
What is the Market Size Calculator?
Calculate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for your startup.
Why should I use the Market Size Calculator?
TAM/SAM/SOM helps investors understand your opportunity size and helps you set realistic growth targets. Focus on SOM for realistic near-term projections.
How is the Market Size Calculator calculated?
The Market Size Calculator is calculated using the following formula: TAM = Total Market Demand | SAM = TAM x Serviceable % | SOM = SAM x Obtainable %.