The Founder's Toolkit
Whether you're calculating your monthly burn with our Runway Calculator or finding your first users with our AI Planner, these tools provide the data-driven insights needed to build a successful startup.
Calculate Customer Lifetime Value - the total revenue you can expect from a single customer throughout their entire relationship with your business.
Formula: LTV = Average Purchase Value x Purchase Frequency x Customer Lifespan
Calculate Customer Acquisition Cost - the total cost of sales and marketing efforts needed to acquire a new customer.
Formula: CAC = (Marketing Spend + Sales Spend) / Customers Acquired
Calculate how many months your startup can operate before running out of cash, factoring in burn rate and revenue.
Formula: Runway = Cash Balance / (Monthly Burn Rate - Monthly Revenue)
Calculate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for your startup.
Formula: TAM = Total Market Demand | SAM = TAM x Serviceable % | SOM = SAM x Obtainable %
Calculate how many units you need to sell or customers you need to cover all your fixed and variable costs.
Formula: Break-Even Units = Fixed Costs / (Price Per Unit - Variable Cost Per Unit)
Calculate Return on Investment for marketing campaigns, product development, or any business decision to measure profitability.
Formula: ROI = ((Returns - Investment) / Investment) x 100
Model your MRR trajectory over 36 months at different churn and growth rates. See exactly when your business dies — or thrives — based on retention.
Formula: Monthly MRR = Previous MRR × (1 - Churn%) + New MRR from Growth%
Calculate your viral coefficient (K-factor) and model user growth over 12 months. See if you have a viral growth engine or sub-viral sharing dynamics.
Formula: K-Factor = Invites Per User × Conversion Rate
Choose your hosting, database, auth, and AI services. See your estimated monthly infrastructure cost at 100, 1K, 10K, and 100K users before you build.
Formula: Monthly Cost = Hosting + Database + Auth + AI API + Email + Extras
Score your planned features by Impact, Confidence, and Ease. Get a ranked build order so you know exactly what to ship first and what to cut from your MVP.
Formula: ICE Score = Impact (1-10) × Confidence (1-10) × Ease (1-10)
Get a realistic phase-by-phase build time estimate for your startup idea, based on your experience level and AI coding tool of choice.
Formula: AI-powered estimate based on idea complexity, experience level, and AI tool capabilities
Get 3 distinct pricing model options (freemium, usage-based, seat-based) with full tier breakdowns and a clear recommendation for your specific product.
Formula: AI-powered pricing model recommendation based on product type, customer, and competitive context
Turn a broad startup idea into 5 hyper-specific niches with less competition, faster market entry, and a clear path to first revenue.
Formula: AI-powered niche analysis identifying underserved segments, competition gaps, and entry strategies
Get a week-by-week tactical plan to acquire your first 100 users. Real subreddits, communities, and outreach angles — not vague marketing advice.
Formula: AI-powered user acquisition plan tailored to your product, audience, and budget
Identify specific underserved segments, use cases, and positioning angles that your competitors are ignoring. Turn their blind spots into your unfair advantage.
Formula: AI-powered competitive gap analysis identifying underserved segments, feature gaps, and positioning opportunities
Generate 3 ready-to-send cold outreach templates for LinkedIn, email, or Reddit to start conversations with potential customers and validate your idea.
Formula: AI-powered outreach templates tailored to your idea, target audience, and platform