What is this tool?
Calculate Customer Acquisition Cost - the total cost of sales and marketing efforts needed to acquire a new customer.
Our free CAC Calculator is designed to help founders and vibe coders make data-driven decisions. By understanding this metric, you can better architect your business model and ensure long-term sustainability.
How It Works
The Formula: CAC = (Marketing Spend + Sales Spend) / Customers Acquired
To use this tool, you'll need:
- Marketing Spend ($)
- Sales Spend ($)
- Customers Acquired
Why It Matters for Your Startup
CAC is crucial for understanding unit economics. If your CAC is higher than your LTV, you're losing money on each customer. Most successful SaaS companies aim for a payback period of 12-18 months.
Frequently Asked Questions
What is the CAC Calculator?
Calculate Customer Acquisition Cost - the total cost of sales and marketing efforts needed to acquire a new customer.
Why should I use the CAC Calculator?
CAC is crucial for understanding unit economics. If your CAC is higher than your LTV, you're losing money on each customer. Most successful SaaS companies aim for a payback period of 12-18 months.
How is the CAC Calculator calculated?
The CAC Calculator is calculated using the following formula: CAC = (Marketing Spend + Sales Spend) / Customers Acquired.