The Unit Economics Calculator is a free, no-signup tool from Vibe Ideas. Calculate your startup's core unit economics: Customer Lifetime Value, Customer Acquisition Cost, payback period, and gross margins in one place. Formula: LTV:CAC Ratio = Customer Lifetime Value / Customer Acquisition Cost (target: 3:1 or higher).
What does the Unit Economics Calculator do?
Calculate your startup's core unit economics: Customer Lifetime Value, Customer Acquisition Cost, payback period, and gross margins in one place.
Unit economics determine whether your business model is fundamentally sound. A high LTV:CAC ratio means you can grow profitably. These numbers are the first thing sophisticated investors check.
How does the Unit Economics Calculator work?
The Formula: LTV:CAC Ratio = Customer Lifetime Value / Customer Acquisition Cost (target: 3:1 or higher)
- Gather your inputs. Collect the values needed: Average revenue per customer ($), Gross margin (%), Monthly churn rate (%), Sales & marketing spend ($), New customers acquired. Use real numbers from your analytics or finance dashboard when possible.
- Enter the numbers. Type each value into the matching field on the Unit Economics Calculator. The calculator runs entirely in your browser — nothing is stored or sent to a server.
- Read the result and act on it. Unit economics determine whether your business model is fundamentally sound. A high LTV:CAC ratio means you can grow profitably. These numbers are the first thing sophisticated investors check.
Inputs you'll need
- Average revenue per customer ($)
- Gross margin (%)
- Monthly churn rate (%)
- Sales & marketing spend ($)
- New customers acquired
Why it matters for your startup
Unit economics determine whether your business model is fundamentally sound. A high LTV:CAC ratio means you can grow profitably. These numbers are the first thing sophisticated investors check.
Frequently Asked Questions
What is the Unit Economics Calculator?
Calculate your startup's core unit economics: Customer Lifetime Value, Customer Acquisition Cost, payback period, and gross margins in one place.
Why should I use the Unit Economics Calculator?
Unit economics determine whether your business model is fundamentally sound. A high LTV:CAC ratio means you can grow profitably. These numbers are the first thing sophisticated investors check.
How is the Unit Economics Calculator calculated?
The Unit Economics Calculator is calculated using the following formula: LTV:CAC Ratio = Customer Lifetime Value / Customer Acquisition Cost (target: 3:1 or higher).
Is the Unit Economics Calculator free?
Yes — the Unit Economics Calculator is 100% free and requires no signup, account, or credit card. Run it as many times as you need while iterating on your startup.
How accurate is the Unit Economics Calculator?
The output reflects the inputs you provide. For directional planning and pitch decks, it is reliable. For board-level financial decisions, treat the result as a starting point and stress-test with alternative scenarios.
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